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Case Studies

Case studies are the most underrated piece of content in B2B. They do the job of a sales deck, a testimonial, and a ranking article at once. Most companies have the results but never package them properly.

Starts at$2,000 / case
Cadence2–3 weeks per case
Engagement typePer project

The problem with most case studies isn't that companies lack good results — it's that they summarise instead of tell. They list metrics without explaining the stakes. They quote the customer without capturing the moment. They get filed away on a page nobody links to.

We interview your customers, find the story inside the numbers, and write case studies that your sales team actually wants to send. Every case study ships in three formats: a long-form web version optimised for search and AI retrieval, a concise one-pager for email, and a deck-ready slide for proposals.

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What's included
  • 01Customer interview coordination — we handle outreach with your introduction, schedule, and run the 45-minute call
  • 02Interview transcript + story selection — we identify the most compelling angle from the conversation
  • 03Long-form web version — 1,200–2,000 words, SEO-optimised, structured for AI retrieval
  • 04One-pager PDF — concise sales document formatted for email and proposal attachment
  • 05Deck-ready slide — key story and metrics condensed to a single slide for use in proposals
  • 06Two rounds of revision — client and customer approval included

Interview to live in 2–3 weeks.

01
Brief + context

You share the metrics, the customer, and any internal context. We review everything before the interview so we know what to probe.

02
Customer interview

45-minute recorded call. We run it — you don't need to attend. We ask about the problem before your product, the decision to buy, and the specific moments where results showed up.

03
Story selection

From the transcript, we identify the narrative arc that will be most persuasive for your sales context — not necessarily the biggest metric, but the most relatable situation.

04
Draft + revisions

First draft in 5 business days. You review, sales team reviews, we revise. Customer approval is handled by us in a second round.

05
Format outputs

Once the long-form is approved, we produce the one-pager and deck slide. All three versions are delivered as ready-to-use files.

Common questions.

01How do you get the customer on the call?+
We draft the outreach email, you send it with a personal intro, and we handle all scheduling and follow-up from there. Most customers say yes when they know the interview is short, handled professionally, and they get to review before anything is published.
02What if our customer won't share metrics publicly?+
We work around it. We can use relative numbers ('reduced time-to-close by roughly a third'), quote without attributing the metric to the company, or focus the story on qualitative outcomes instead. The story doesn't need hard numbers to be persuasive.
03Can you do a batch of case studies at once?+
Yes. Batches of 3–5 are the most efficient — we can parallel-track interviews and share learnings across the set. Pricing is slightly reduced for batches of three or more.
04Do you handle the design/layout for the PDF?+
We deliver the one-pager as a designed PDF, formatted to your brand guidelines or our default template. Deck slides are delivered as PowerPoint or Google Slides. If you have a brand kit, share it at kickoff and we work to it.
Start here

Turn your best result into your best asset.

Tell us the client and the result. We'll assess whether there's a story worth telling and what format would work hardest for your sales motion.

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No deck. No prep. Just a shared screen.