Content Strategy
Most content programmes fail because they skip strategy. They start publishing and wonder why nothing is working six months later. We build the foundation first — a full content system that connects your business goals to a publishing roadmap.
Content Strategy is the only service we offer that doesn't require a production retainer. You can take the deliverables and execute with your own team, hand them to another agency, or use them as the foundation for a Content Torque programme. The strategy is standalone on purpose.
What you get is a complete system: keyword research mapped to your ICP's search behaviour, a full content audit of what exists and what's working, a topic cluster architecture designed for topical authority, and a 6–12 month publishing roadmap with prioritised topics and the first batch of briefs ready to execute.
- 01ICP & buying journey mapping — we document who your buyers are and what they search at each stage of the decision
- 02Full keyword research — primary and secondary keywords, search volume, difficulty, and intent classification
- 03Content audit — everything you've already published, scored for performance, relevance, and update priority
- 04Topic cluster architecture — hub pages, supporting content, and internal link structure mapped before a word is written
- 056–12 month publishing roadmap — prioritised topics, assigned to clusters, with suggested formats and cadence
- 06First batch of content briefs — 4–6 detailed briefs ready to hand to a writer immediately
Strategy delivered in 2–3 weeks.
60 minutes with your marketing lead and ideally a founder. We learn the ICP, the sales motion, the competitive landscape, and what's been tried before.
Keyword research, competitor content audit, and analysis of your existing content. We work independently — this phase requires no input from your team.
We present the topic cluster map and roadmap for review. This is the main working session — a 90-minute call where we walk through the architecture and take your input before finalising.
Final keyword map, cluster architecture, 6–12 month roadmap, and the first batch of content briefs — delivered as shared documents you can work from immediately.
Common questions.
01Can we just take the strategy and execute it ourselves?+
02What do we actually get at the end?+
03How much time do we need to invest during the project?+
04Can we turn this into a production retainer afterwards?+
Get the system right before you scale.
30 minutes. We'll assess what you have, identify the biggest gaps, and tell you whether a strategy project or a production retainer would move faster for your situation.