Newsletters
A newsletter is the one content channel you own completely. No algorithm changes. No SEO fluctuations. Just a direct line to the people who care about what you do — and a regular opportunity to generate pipeline.
Most B2B newsletters fail for the same reason: they're written for the company, not the reader. They announce product updates, share blog posts, and wonder why open rates are falling. A newsletter that builds pipeline is one your audience would actually miss.
We build the editorial strategy, write every issue, and design the growth loop that compounds the list over time. List growth strategy is built into the retainer — we're not just producing content, we're building an asset. One of our newsletter clients now sources around 8% of new pipeline directly from the list.
- 01Editorial strategy — audience definition, positioning, content pillars, and issue format design
- 02Issue writing & production — research, writing, editing, and formatting of every issue
- 03List growth strategy — sign-up placement, referral mechanics, content upgrades, and cross-promotion
- 04Platform setup & management — Beehiiv, Substack, ConvertKit, Mailchimp, or your existing stack
- 05Performance tracking — open rate, click rate, subscriber growth, and pipeline attribution
- 06Pipeline integration — CTA strategy, lead scoring hooks, and handoff to sales when signals fire
From zero to first issue in three weeks.
We define the audience, the editorial position, the cadence, and the format. We identify the highest-leverage places to grow the list from day one.
We set up the platform, design the issue template, and configure the sign-up flow, welcome sequence, and any referral mechanics.
First issue drafted, reviewed, and sent. We track open rate, click rate, and any replies closely — the first issue sets the benchmark.
We embed sign-up CTAs across your content, product, and email flows. Referral mechanics, content upgrades, and cross-promotions are added over the first 60 days.
At month three, we review pipeline attribution and tighten the CTA strategy. Issues that drive the most engagement get turned into recurring formats.
Common questions.
01Do you help grow the list or just write the issues?+
02Which platforms do you support?+
03How quickly can we launch?+
04What does pipeline integration actually mean?+
Build the list your business will rely on.
30 minutes. We'll assess your existing audience, identify the editorial angle that will keep them subscribed, and map the growth levers that are available to you right now.